Alpine today announced its long-term growth plans as a Groupe Renault brand dedicated to innovative, authentic and exclusive sports cars.
The current activities of Alpine Cars, Renault Sport Cars and Renault Sport Racing will be combined into a single entity under the Alpine brand. Alpine will combine the credibility of an authentic brand, specialized production, mastery of engineering and the immense media exposure of Formula 1.
Taken together, these activities take Alpine into a new dimension and lay the foundations for a “new generation” automotive brand, creating value, intended for demanding and passionate customers.
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Current strengths and new synergies for new challenges
Alpine is undoubtedly the very incarnation of the French automobile; a recognized brand based on a glorious racing heritage and highly qualified specialists producing the A110 at the Dieppe plant.
Renault Sport Cars has a team of 300 people who have mastered the development of sports cars. The y have given the Renault Group iconic products such as the R5 Turbo, the Clio V6, the Mégane RS Trophy and the new Alpine A110.
Renault Sport Racing and its eponymous F1 team bring together 1,200 people, who develop for motorsport the equivalent of “the greatest horological complications”, namely some of the best aerodynamics, mechanics and engine engineers. Formula 1 also offers a huge marketing platform with half a billion fans, representing a unique opportunity to strengthen the image of the Alpine brand on a global scale.
Alpine will rely on the size and resources of the Renault Group and the RNM Alliance, including technologies such as the Alliance’s native EV platform, the global industrial footprint, and purchasing power to ensure cost competitiveness Optimal, a global distribution network and RCI’s financial services.
The objective is to reach the breakeven point in 2025, including investments in motorsport.
A 100% electric Alpine garage The new organization, the intensification of synergies with the Renault Group and the Alliance and the collaboration with selected partners will be essential to support the Alpine product plan:
– a 100% electric sports compact (Segment B) based on the Alliance’s CMF-B EV platform;
– a 100% electric sports cross-over (Segment C) based on the Alliance’s CMF-EV platform;
– a 100% electric replacement for the A110 developed with Lotus.
As part of the development of the Alpine Business Unit, Groupe Renault and Groupe Lotus have signed a memorandum of understanding to study several areas of cooperation, including the joint development of an electric sports car. The Alpine and Lotus teams will conduct a comprehensive feasibility study for the joint engineering, design and development of such a model drawing on the resources, expertise and facilities of the respective entities in France and the UK. United.
Alpine will be at the forefront of Groupe Renault innovation, whether in technology, distribution, customer experience or any other area creating value for the brand and its customers. Thus, the next generation of Alpine products will be based on the latest innovations from the Renault Group and will benefit from the technology and expertise of F1: efficient energy management, safety systems and connectivity solutions derived from high performance. of F1 in terms of data analysis and processing which will bring a significant competitive advantage to Alpine products.
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